The disposable diaper industry in 1974 disposable diaper industry – 1974 • • estimated sales of $370m – 1973 major players – procter & gamble, kimberly.
Describes the rapidly growing disposable diaper industry in 1974, a period in which procter and gamble's industry leadership faced strong challenges from. Read this full essay on the disposable diaper industry in 1974 the disposable diaper industry began in the mid-1950s when p&g was asked by the nun at ci.
To get a sense, just look at the way it cracked — and to a large degree created — the market for disposable diapers in china. Free essay: procter & gamble and disposable diapers introduction post, disposable diapers represent about 80% of the diaper market, life.
Disposable diaper market = huge opportunity this largely due to the fact that procter & gamble had a dominating market share in 1973. One political force affecting kc and the diaper industry is congress and eleven states introducing legislation taxing, regulating or banning the sale of disposable .